When it comes to ecommerce, one of the most important things you can do is reduce the number of abandoned carts. According to a study by Statista, the average abandonment rate in 2017 was 68.63%. That’s a lot of money left on the table! In this blog post, we’ll share some tips to help reduce abandoned carts and improve your ecommerce business. Stay tuned!
What is Abandoned Carts?
Anywhere from 60-80% of online shoppers abandoned their carts last year. That’s a staggering number of potential sales that businesses are missing out on. But what exactly is an abandoned cart? When a customer adds items to their online shopping cart but doesn’t complete the purchase, that’s considered an abandoned cart. There are several reasons why this may happen, including high shipping costs, unexpected fees, or simply because the customer got distracted and forgot to complete their purchase. Whatever the reason, abandoned carts are a significant issue for eCommerce businesses. Fortunately, there are a few things businesses can do to reduce abandoned carts, such as offering free shipping or providing discounts for customers who complete their purchases. By taking these steps, businesses can increase their sales and improve their bottom line.
6 Tips To Reduce Abandoned Carts
The following six tips will help you reduce abandoned carts:
Tip 1. Make sure your website is user-friendly
Abandoned carts are often the result of a poor user experience on a website. If your website is difficult to navigate or slow to load, potential customers are more likely to give up and go elsewhere. Make sure your website is designed with the user in mind, and that it is easy to find what they are looking for.
Tip 2. Offer free shipping
Shipment fees are a top cause of why customers abandon their shopping carts. If you offer free shipping or at least have a low shipping cost, you will be more likely to convert potential customers into actual customers.
Tip 3. Provide multiple payment options
Another common reason for abandoned carts is that customers do not have their preferred payment method available. If you provide multiple payment options, such as credit card, PayPal, and Apple Pay, you will increase your chances of converting potential customers into actual customers.
Tip 4. Give customers the option to save their cart
If a customer has to leave your website before they are ready to checkout, offer them the option to save their coach so they can come back later. This way, they will not have to start from scratch if they do decide to come back and purchase what they were originally interested in.
Tip 5. Send abandoned cart emails
If a customer does abandon their cart, reach out to them via email and try to encourage them to come back and complete their purchase. Include a coupon code or other incentive in the email to sweeten the deal and increase your chances of conversion.
Tip 6. Use exit-intent popups
An exit-intent popup is a message that appears when a user goes to leave your website without completing a purchase. This message can be used to try and convince the user to stay on your site and complete their purchase. Exit-intent popups can be effective, but use them sparingly as too many popups can be annoying and turn potential customers away.
By following these tips, you can reduce abandoned carts and improve your ecommerce business. For more information, you can contact us at Upcounting.com, we will help you more.
Originally posted 2022-11-08 09:23:22.