How to Develop a Solid ECommerce Marketing Strategy

Here we are at the end of one year and almost into the next.  This is the time of year when companies pay special attention to their marketing strategies.  Looking at what has worked best over the past months and deciding where to head over the next few results in a marketing strategy.  The key here is to make sure that the plan is solid.  Here are some things to roll over in your mind as you start developing your next moves.


photo credit – goals

You can’t go anywhere without a good idea of what you want to accomplish.  Some of the more common areas are increasing site traffic, create more returning customers, increase new customers, and new or revising product lines.

As you think about each item you want to improve, drill down to more specifics, like listing the number of new clients you would like over the first quarter, or increasing revenue by X%.  The more detailed you are, the better able you will be to focus on each item and achieve the results.

Target Markets

If you haven’t already, identify who is buying your product or service.  Look at the demographics.  This would include gender, purchasing history and behavior, which social media are producing the best results.  Then you can decide if you are missing a potential group of customers or should expand your media presence, etc. Contact us to learn more.

Look to your competitors to see what they are doing and if they are more successful than you, try to figure out what you can do to improve your status.  This includes ongoing monitoring and identifying new players in the market.


How to Develop a Solid ECommerce Marketing Strategy
photo credit – freepik

Once you know where you are going, you need to decide how you are going to get there.

SEO or Search Engine Optimization is a good way to get your company more notice when potential customers go surfing the web.  When you hit on the best keywords, you will probably find that traffic increases and then you need to convert them to sales.  Good places for keywords are in the URL, title, body of the text, and meta descriptions.  Include them in your blogs, category landing pages, and product-specific sites.

Don’t discount email.  This can include a periodic newsletter and other notifications of discounts or promotions.

Social media has been found to be a great vehicle to move “likers” to buyers.  The main thrust is usually through Facebook, Instagram, and Pinterest.

Asking clients for a review of your product is a good way to incorporate user comments in your advertising and online.  There is a manufacturer of eyeglasses that offers free try-ons and asks that photos be posted on social media…free advertising.

Unfortunately, not all marketing campaigns are immediately successful.  You may choose to launch a single attempt or several different approaches.  The important thing is to evaluate how each one is working and whether it needs boosting, tweaking, or abandonment.  Eventually you will develop the right combination for your product or service and company focus.  Try to be aware of other opportunities as they pop up and you are on the road to success.

Originally posted 2022-12-07 13:34:00.