When you’re doing B2C, B2B market segmentation, a lot of times, companies are reluctant to present certain hard truths to companies. Ultimately you’re talking about people, and anyone could be your client, even if they are necessarily within the segment which you feel, as a business owner your ideal client should fall under. With B2B Market Segmentation in many ways what you’re doing is just trying to find a partner that’s going to benefit your business.
In a sense we could say that in B2C you’re looking into what you can offer the market. In B2B it’s a transaction that can be good for both sides. If you’re asking some type of arrangement or deal of course the other side has to be able to benefit. At the end of the day, your priority is the benefit that the transaction can provide to your business.
Why B2B Market Segmentation Is Important
It’s important because price should not be the only determining factor in this type of transaction. Many companies for example that are trying to find a seller of raw materials that they need to produce their final product that goes to market will focus on the price. Even price has a lot of different elements that you would do well to take into account.
A simple example has to do with convenience. You may find a certain seller that’s offering raw materials at a lower price, but it costs you more money to source from them than it would to source from a company that’s closer to your headquarters. This is once again a very simple example, but the point is that when you’re hiring external help to provide a B2B market segmentation that company that you hire should be able to point out all of the different things that you may want to account for. Hopefully some of these elements are things you haven’t thought about. Contact us to learn more.
B2B Market Segmentation As A B2B Seller
It’s sometimes hard to grasp this concept as a seller or even a buyer. You’ll just go out and look for the companies that use something that you have and that you’re selling you can offer it to them. The concept is obviously simple enough, but when you’re hiring someone to provide this information for you the first thing you should expect is a relatively decent number of names on the list. The segmentation part is interesting. Maybe there’s a company that may need the products that you’re selling, but their final product is going for a price that’s too low, and you won’t be able to match the selling price that they need.
In those situations, it may even be a good idea not to contact that company because they can spread some negative word of mouth around the industry. Of course, all of the hypotheticals that we’re throwing out here are simplified to the max extent that they can be. Hopefully, through these examples, and perspectives you’ll be able to find the B2B Market segmentation service that fits your specific needs.
